{"id":740,"date":"2022-03-04T17:37:48","date_gmt":"2022-03-04T17:37:48","guid":{"rendered":"https:\/\/cnssbf.org\/?p=740"},"modified":"2024-02-11T10:27:13","modified_gmt":"2024-02-11T10:27:13","slug":"forum-national-sur-lassurance-volontaire-la-communication-efficace-preconisee-comme-une-des-solutions-a-la-promotion-de-lassurance-volontaire","status":"publish","type":"post","link":"https:\/\/cnssbf.org\/?p=740","title":{"rendered":"Forum national sur l’assurance volontaire : La communication efficace pr\u00e9conis\u00e9e comme une des solutions \u00e0 la promotion de l\u2019assurance volontaire"},"content":{"rendered":"\t\t
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Du 02 au 04 novembre 2021, s\u2019est tenu \u00e0 Ouagadougou, le Forum national sur l\u2019assurance volontaire, premier du genre. Organis\u00e9 par la CNSS et plac\u00e9 sous le patronage du Ministre de la Fonction Publique, du Travail et de la Protection Sociale repr\u00e9sent\u00e9 par monsieur Anatole Congo, ce forum dont le th\u00e8me \u00e9tait : \u00ab Quelles contributions des structures faiti\u00e8res \u00e0 la promotion de l\u2019assurance volontaire \u00bb avait pour objectif de recueillir les propositions des participants afin d\u2019am\u00e9liorer la strat\u00e9gie pour la mobilisation des souscripteurs \u00e0 ce produit.<\/strong><\/p>\n

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A l\u2019ouverture officielle, le premier adjoint au maire, M.\u00a0Moussa Belem repr\u00e9sentant le maire de la commune de Ouagadougou, a fait savoir que la commune de Ouagadougou sera sans doute l\u2019une des grandes b\u00e9n\u00e9ficiaires de la mise en \u0153uvre des recommandations qui permettront d\u2019am\u00e9liorer qualitativement et quantitativement le niveau de vie de ces acteurs. Ensuite, le Directeur g\u00e9n\u00e9ral de la CNSS, M.\u00a0Lassan\u00e9 Savadogo en sa qualit\u00e9 de pr\u00e9sident du Comit\u00e9 d\u2019organisation a rappel\u00e9 bri\u00e8vement ce qu\u2019est l\u2019assurance volontaire. Il a termin\u00e9 en souhaitant plein succ\u00e8s aux travaux.
03 jours durant, les participants ont \u00e9t\u00e9 tenus en haleine par les communications en pl\u00e9ni\u00e8res notamment sur \u00ab\u00a0La probl\u00e9matique de l\u2019extension de la protection sociale\u00a0\u00bb, la \u00ab\u00a0Pr\u00e9sentation de l\u2019assurance volontaire et la strat\u00e9gie de sa promotion\u00a0\u00bb. Outre cela, il y avait les travaux de groupes.
Les communications ont permis aux participants d\u2019\u00e9changer afin de comprendre davantage ce qu\u2019est l\u2019assurance volontaire et les avantages qu\u2019elle offre.
Le dernier jour du Forum a \u00e9t\u00e9 marqu\u00e9 par la restitution des travaux de quatre groupes qui ont en commun relev\u00e9 l\u2019insuffisance de la communication sur le produit et l\u2019absence d\u2019une bonne strat\u00e9gie d\u2019approche de la cible.
Ainsi, il a \u00e9t\u00e9 recommand\u00e9 de :<\/p>\n

-organiser une semaine nationale sur l\u2019assurance volontaire ;<\/p>\n

-am\u00e9liorer l\u2019accueil et l\u2019orientation des clients ;<\/p>\n

-am\u00e9liorer la communication pour atteindre la population cible ;<\/p>\n

-d\u00e9velopper des nouveaux modes de paiements \u00e9lectroniques ;<\/p>\n

-traduire les documents de communication produits par la CNSS en langues nationales et les vulgariser ;<\/p>\n

-initier des th\u00e9\u00e2tres forums en vue de traduire en langages simples et convaincants les diff\u00e9rentes cibles ;<\/p>\n

-mettre en place une strat\u00e9gie de communication pour la promotion de l\u2019assurance volontaire.<\/p>\n

    <\/ul>\n

    <\/p>\n

    Au terme des travaux, la Secr\u00e9taire g\u00e9n\u00e9rale, Mme\u00a0Laurentine Zida, a au nom de la CNSS invit\u00e9 chacun \u00e0 \u00eatre un ambassadeur de l\u2019assurance volontaire.
    Mme\u00a0A\u00efcha Soulama, une participante, dit \u00eatre satisfaite de ce forum car \u00ab\u00a0leur donner la chance de proposer une strat\u00e9gie pour la promotion de l\u2019assurance volontaire t\u00e9moigne de l\u2019int\u00e9r\u00eat que la CNSS leur accorde<\/i>\u00a0\u00bb.<\/p>\n

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    <\/div>","protected":false},"excerpt":{"rendered":"

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Organis\u00e9 par la CNSS et plac\u00e9 sous le patronage du Ministre de la Fonction Publique, du Travail et de la Protection Sociale repr\u00e9sent\u00e9 par monsieur Anatole Congo, ce forum dont le th\u00e8me \u00e9tait : \u00ab Quelles […]<\/p>\n","protected":false},"author":2,"featured_media":886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","footnotes":""},"categories":[31],"tags":[],"yoast_head":"\nForum national sur l'assurance volontaire : La communication efficace pr\u00e9conis\u00e9e comme une des solutions \u00e0 la promotion de l\u2019assurance volontaire - CNSS BF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/cnssbf.org\/?p=740\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forum national sur l'assurance volontaire : La communication efficace pr\u00e9conis\u00e9e comme une des solutions \u00e0 la promotion de l\u2019assurance volontaire - CNSS BF\" \/>\n<meta property=\"og:description\" content=\"Du 02 au 04 novembre 2021, s\u2019est tenu \u00e0 Ouagadougou, le Forum national sur l\u2019assurance volontaire, premier du genre. 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